In 2026, Encore Graphics was commissioned to develop the branding and visual assets for Saskatoon Pride, built around the theme “Pride Grows Here.” The creative direction drew from the natural landscapes of Saskatchewan, incorporating local flora and fauna alongside symbolic 2SLGBTQI+ imagery such as butterflies and the pink triangle. The design also wove in Indigenous perspectives, referencing the concept of seven generations and the importance of cultivating safer, more inclusive spaces for the future - planting seeds for generations to come. The final visuals integrated the original Saskatoon Pride logo and its signature rainbow palette, while also incorporating the branding of presenting sponsor TD Bank Group. The result is a vibrant, playful identity full of nature, drag, and beaded border elements, with the first rollout of assets focusing on a series of event posters that set the tone for the 2026 celebrations.