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4theRecord

York University

2022

In 2021, York University partnered with Encore Graphics to create the visual identity for 4theRecord, a project focused on exploring risk and risk-taking among young queer and racialized individuals. Gabrielle Giroux developed a cohesive visual identity, including a guide and design assets to empower the project's youth to create their own content following Encore's style. The designs were crafted using Illustrator and Photoshop, ensuring consistency and creativity throughout the project.

Branding

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