In 2023, Encore Graphics was commissioned by the Animal Welfare Foundation of Canada (AWFC) to redesign their logo and visual identity. Established in 1965, AWFC sought a new logo that would better reflect their focus on wildlife, companion, and farm animals while retaining elements of their previous branding, such as the color red and a circular shape. The redesigned logo features a red circle enclosing various animals—an orca, horse, wolf, parrot, and cat—along with a simple maple leaf, nodding to the old logo. This branding kit was crafted using Illustrator and Photoshop.