Commissioned by AIM: Artists In Motion Inc., Encore Graphics developed the event branding for She Carries the Song, a concert tour featuring Indigenous artists Celeigh Cardinal, Lacey Hill, and Mimi O'Bonsawin. Rooted in the concept of "Rooted Voices," the visual identity celebrates Indigenous women as knowledge holders, connectors, and carriers of music as medicine, expressing joy, imagination, and cultural strength through thoughtful storytelling.

The artwork portrays the three artists as butterflies, symbolizing transformation, resilience, and their deep connections to their traditional territories. Drawing inspiration from Indigenous teachings, the composition reflects the balance and interdependence found in medicines such as sage, cedar, and sweetgrass, as well as the Three Sisters - corn, beans, and squash - as living metaphors for kinship, reciprocity, and collective strength. Through vibrant illustration and meaningful symbolism, the branding creates a visual identity that honours the artists, their cultures, and the relational nature of music.