Seen at the 2022 Calgary Stampede, this bold billboard was designed by Encore Graphics for the Alberta Council of Women’s Shelters (ACWS) and their initiative with Leading Change and the Calgary Stampeders. The ad promoted their shared commitment to ending gender-based violence, with a clear message: The Stampeders are Leading Change to End Gender-Based Violence. Designed to stand out in a high-traffic environment, the billboard amplified the campaign’s message of allyship and accountability in sport.